Liga Mexicana de Béisbol

Liga Mexicana de Béisbol



I shivered when I was asked to recreate the image of an institution with more than 80 years of tradition in México. With 16 teams and extensive media coverage, the Mexican Baseball League is the biggest baseball association in the country and for decades has exported some of Major League Baseball's most valuable players. In late 2008 NWM was comissioned to redesign the league's aged identity. My role was to create the logo and all graphic guidelines.





My idea was to give the league a look that was rooted in its context. I combined the colors of the Mexican flag with stars to support the league's new slogan, Donde Nacen Las Estrellas (Where stars are born).

Branding, Art Direction. 2008