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<channel>
	<title>José Guízar </title>
	<link>http://www.joseguizar.com</link>
	<description>José Guízar </description>
	<pubDate>Sat, 26 Jan 2013 19:14:33 +0000</pubDate>
	<generator>http://www.joseguizar.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Windows of New York</title>
				
		<link>http://www.joseguizar.com/Windows-of-New-York-1</link>

		<comments>http://www.joseguizar.com/following/joseguizar.com/Windows-of-New-York-1</comments>

		<pubDate>Sat, 26 Jan 2013 19:14:33 +0000</pubDate>

		<dc:creator>José Guízar </dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">708644</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/40912/708644/1_750.jpg" width="700" height="573" width_o="700" height_o="573" src_o="http://payload.cargocollective.com/1/1/40912/708644/1_o.jpg" data-mid="25938448"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/40912/708644/2_750.jpg" width="700" height="573" width_o="700" height_o="573" src_o="http://payload.cargocollective.com/1/1/40912/708644/2_o.jpg" data-mid="25938450"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/40912/708644/3_750.jpg" width="700" height="573" width_o="700" height_o="573" src_o="http://payload.cargocollective.com/1/1/40912/708644/3_o.jpg" data-mid="25938452"  border="0" align="left"/&#62;
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		<excerpt> </excerpt>

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	<item>
		<title>Heineken DJ Battles</title>
				
		<link>http://www.joseguizar.com/Heineken-DJ-Battles</link>

		<comments>http://www.joseguizar.com/following/joseguizar.com/Heineken-DJ-Battles</comments>

		<pubDate>Sat, 28 Jan 2012 12:29:46 +0000</pubDate>

		<dc:creator>José Guízar </dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2656514</guid>

		<description>&#60;img src="http://payload17.cargocollective.com/1/1/40912/2656514/heinn_750.jpg" width="700" height="700" width_o="700" height_o="700" src_o="http://payload17.cargocollective.com/1/1/40912/2656514/heinn_o.jpg" data-mid="13658138"  border="0" align="left"/&#62;</description>
		
		<excerpt></excerpt>

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	<item>
		<title>Big Band</title>
				
		<link>http://www.joseguizar.com/Big-Band</link>

		<comments>http://www.joseguizar.com/following/joseguizar.com/Big-Band</comments>

		<pubDate>Sun, 22 Jan 2012 19:59:23 +0000</pubDate>

		<dc:creator>José Guízar </dc:creator>
		
		<category><![CDATA[Logotype]]></category>

		<guid isPermaLink="false">490408</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/40912/490408/Screen shot 2011-01-12 at 6.04.23 PM.png" width="323" height="247" width_o="323" height_o="247" src_o="http://payload.cargocollective.com/1/1/40912/490408/Screen shot 2011-01-12 at 6.04.23 PM_o.png" data-mid="4469909"  border="0" align="left"/&#62;




Big Band Promotions


Big Band Promotion is the new name for a Mexico City-based traditional brand promotion agency. The firm works as a large pool of specialists who collaborate in complex multi-disciplinary projects, sharing their own individual talents. The 'Big Band' concept comes per se. I designed the logotype and visual identity.
Identity. 2010



&#60;img src="http://payload.cargocollective.com/1/1/40912/490408/bbpfolder.jpg" width="670" height="433" width_o="700" height_o="453" src_o="http://payload.cargocollective.com/1/1/40912/490408/bbpfolder_o.jpg" data-mid="4469856"  border="0" align="left"/&#62;



&#60;img src="http://payload.cargocollective.com/1/1/40912/490408/bbpcards.jpg" width="670" height="294" width_o="700" height_o="308" src_o="http://payload.cargocollective.com/1/1/40912/490408/bbpcards_o.jpg" data-mid="4468661"  border="0" align="left"/&#62;
</description>
		
		<excerpt>     Big Band Promotions   Big Band Promotion is the new name for a Mexico City-based traditional brand promotion agency. The firm works as a large pool of...</excerpt>

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	<item>
		<title>Casa Yerbabuena</title>
				
		<link>http://www.joseguizar.com/Casa-Yerbabuena</link>

		<comments>http://www.joseguizar.com/following/joseguizar.com/Casa-Yerbabuena</comments>

		<pubDate>Sun, 22 Jan 2012 19:59:17 +0000</pubDate>

		<dc:creator>José Guízar </dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">894199</guid>

		<description>
&#60;img src="http://payload.cargocollective.com/1/1/40912/894199/yerba.jpg" width="440" height="155" width_o="440" height_o="155" src_o="http://payload.cargocollective.com/1/1/40912/894199/yerba_o.jpg" data-mid="4283610"  border="0" align="left"/&#62;



La Casa Yerbabuena

Identity for a tea house franchise concept. The idea was for the venues to look like a heavily ornamented classic 50's mexican house.
Branding, Packaging. 2009


&#60;img src="http://payload.cargocollective.com/1/1/40912/894199/vasoybolsa0_750.jpg" width="740" height="423" width_o="740" height_o="423" src_o="http://payload.cargocollective.com/1/1/40912/894199/vasoybolsa0_o.jpg" data-mid="9784889"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/1/40912/894199/latasssss_750.jpg" width="740" height="466" width_o="740" height_o="466" src_o="http://payload.cargocollective.com/1/1/40912/894199/latasssss_o.jpg" data-mid="9856063"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/1/40912/894199/casaa_750.jpg" width="750" height="350" width_o="849" height_o="397" src_o="http://payload.cargocollective.com/1/1/40912/894199/casaa_o.jpg" data-mid="9856350"  border="0" align="left"/&#62;</description>
		
		<excerpt>     La Casa Yerbabuena  Identity for a tea house franchise concept. The idea was for the venues to look like a heavily ornamented classic 50's mexican house....</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	<item>
		<title>Cervecería Sagrada</title>
				
		<link>http://www.joseguizar.com/Cerveceria-Sagrada</link>

		<comments>http://www.joseguizar.com/following/joseguizar.com/Cerveceria-Sagrada</comments>

		<pubDate>Sun, 11 Sep 2011 17:46:05 +0000</pubDate>

		<dc:creator>José Guízar </dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1983638</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/40912/1983638/beers-4.jpg" width="500" height="516" width_o="500" height_o="516" src_o="http://payload.cargocollective.com/1/1/40912/1983638/beers-4_o.jpg" data-mid="9854839"  border="0" align="left"/&#62;


Cervecería Sagrada

Lucha Libre is one of the most iconic symbols of  Mexican popular culture, and has been exported as part of the country's identity.

I created the concept, brand, and designed the identity and packaging for this premium Mexican craft beer. 
The brand's identity is inspired by the golden era of lucha in the 1950's, when movie heroes were not Superman or the X Men, but El Santo and his wingmen, fighting creepy monsters on a silver '52 Alfa Romeo with surf music in the background.

The variety of styles are named after fictional characters also inspired by the 50's lucha style; Black King (Imperial Stout), Blond Gomez (Lager) and The Vampire's Son (Red Ale).Identity, Packaging, Personal 2011 




&#60;img src="http://payload.cargocollective.com/1/1/40912/1983638/posters_750.jpg" width="740" height="334" width_o="740" height_o="334" src_o="http://payload.cargocollective.com/1/1/40912/1983638/posters_o.jpg" data-mid="9855220"  border="0" align="left"/&#62;




&#60;img src="http://payload.cargocollective.com/1/1/40912/1983638/beers5_750.jpg" width="740" height="840" width_o="740" height_o="840" src_o="http://payload.cargocollective.com/1/1/40912/1983638/beers5_o.jpg" data-mid="9855788"  border="0" align="left"/&#62;</description>
		
		<excerpt>   Cervecería Sagrada  Lucha Libre is one of the most iconic symbols of  Mexican popular culture, and has been exported as part of the country's identity.  I...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Vinko Capital</title>
				
		<link>http://www.joseguizar.com/Vinko-Capital</link>

		<comments>http://www.joseguizar.com/following/joseguizar.com/Vinko-Capital</comments>

		<pubDate>Sun, 11 Sep 2011 11:08:18 +0000</pubDate>

		<dc:creator>José Guízar </dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">748214</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/40912/748214/vinko1.jpg" width="670" height="350" width_o="700" height_o="366" src_o="http://payload.cargocollective.com/1/1/40912/748214/vinko1_o.jpg" data-mid="3533726"  border="0" align="left"/&#62;


Vinko Capital

Vinko Capital is a French investment group based in Mexico City. I designed the logotype, basic visual identity.

2009

</description>
		
		<excerpt>   Vinko Capital  Vinko Capital is a French investment group based in Mexico City. I designed the logotype, basic visual identity.  2009  </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Un viaje comienza cuando sueñas con él</title>
				
		<link>http://www.joseguizar.com/Un-viaje-comienza-cuando-suenas-con-el-1</link>

		<comments>http://www.joseguizar.com/following/joseguizar.com/Un-viaje-comienza-cuando-suenas-con-el-1</comments>

		<pubDate>Mon, 01 Aug 2011 20:32:22 +0000</pubDate>

		<dc:creator>José Guízar </dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1808087</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/40912/1808087/toscana.jpg" width="540" height="727" width_o="540" height_o="727" src_o="http://payload.cargocollective.com/1/1/40912/1808087/toscana_o.jpg" data-mid="8920761"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/40912/1808087/siberia.jpg" width="540" height="727" width_o="540" height_o="727" src_o="http://payload.cargocollective.com/1/1/40912/1808087/siberia_o.jpg" data-mid="8920771"  border="0" align="left"/&#62;



Un viaje comienza cuando sueñas con él

A trip starts when you start dreaming about it.
Imagine you could win $20,000 dollars to make a trip, any trip, anywhere, with whoever and just the way you want it; by using your MasterCard abroad as much as you can, no matter the amount of your purchases.

I —with the help of my wingman D!— created these two illustrations as the key graphics for a MasterCard campaign proposal. The idea was to illustrate in a playful way the dynamic of purchasing small things that can take you to a dream trip.

Art Direction, Illustration 2011







</description>
		
		<excerpt>    Un viaje comienza cuando sueñas con él  A trip starts when you start dreaming about it. Imagine you could win $20,000 dollars to make a trip, any trip,...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Sorprendente</title>
				
		<link>http://www.joseguizar.com/Sorprendente</link>

		<comments>http://www.joseguizar.com/following/joseguizar.com/Sorprendente</comments>

		<pubDate>Mon, 01 Aug 2011 20:21:07 +0000</pubDate>

		<dc:creator>José Guízar </dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1807964</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/40912/1807964/mentosmenta_1.jpg" width="540" height="691" width_o="540" height_o="691" src_o="http://payload.cargocollective.com/1/1/40912/1807964/mentosmenta_1_o.jpg" data-mid="8944918"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/1/40912/1807964/mentosfru_2.jpg" width="540" height="691" width_o="540" height_o="691" src_o="http://payload.cargocollective.com/1/1/40912/1807964/mentosfru_2_o.jpg" data-mid="8944917"  border="0" align="left"/&#62;




Sorprendente

I created these two pieces as the key graphics for the re-launch campaign of Mentos in Mexico. The idea behind the campaign was to position the product, which had been sold for years but was practically unknown, as "surprising".
Art Direction, Illustration 2011







</description>
		
		<excerpt>       Sorprendente  I created these two pieces as the key graphics for the re-launch campaign of Mentos in Mexico. The idea behind the campaign was to position the...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Un viaje comienza cuando sueñas con él</title>
				
		<link>http://www.joseguizar.com/Un-viaje-comienza-cuando-suenas-con-el</link>

		<comments>http://www.joseguizar.com/following/joseguizar.com/Un-viaje-comienza-cuando-suenas-con-el</comments>

		<pubDate>Mon, 01 Aug 2011 20:20:54 +0000</pubDate>

		<dc:creator>José Guízar </dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1808007</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/40912/1808007/ap1_750.jpg" width="750" height="604" width_o="750" height_o="604" src_o="http://payload.cargocollective.com/1/1/40912/1808007/ap1_o.jpg" data-mid="8920396"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/40912/1808007/ap2a_750.jpg" width="750" height="604" width_o="750" height_o="604" src_o="http://payload.cargocollective.com/1/1/40912/1808007/ap2a_o.jpg" data-mid="8920406"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/40912/1808007/ap2b_750.jpg" width="750" height="604" width_o="750" height_o="604" src_o="http://payload.cargocollective.com/1/1/40912/1808007/ap2b_o.jpg" data-mid="8920417"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/40912/1808007/ap3a_750.jpg" width="750" height="604" width_o="750" height_o="604" src_o="http://payload.cargocollective.com/1/1/40912/1808007/ap3a_o.jpg" data-mid="8920419"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/40912/1808007/ap3b_750.jpg" width="750" height="604" width_o="750" height_o="604" src_o="http://payload.cargocollective.com/1/1/40912/1808007/ap3b_o.jpg" data-mid="8920424"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/40912/1808007/ap3c_750.jpg" width="750" height="604" width_o="750" height_o="604" src_o="http://payload.cargocollective.com/1/1/40912/1808007/ap3c_o.jpg" data-mid="8920686"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/40912/1808007/ap4a_750.jpg" width="750" height="604" width_o="750" height_o="604" src_o="http://payload.cargocollective.com/1/1/40912/1808007/ap4a_o.jpg" data-mid="8920426"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/40912/1808007/ap4b_750.jpg" width="750" height="603" width_o="1378" height_o="1109" src_o="http://payload.cargocollective.com/1/1/40912/1808007/ap4b_o.jpg" data-mid="8920429"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/40912/1808007/ap6a_750.jpg" width="750" height="604" width_o="750" height_o="604" src_o="http://payload.cargocollective.com/1/1/40912/1808007/ap6a_o.jpg" data-mid="8920431"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/40912/1808007/ap6b_750.jpg" width="750" height="604" width_o="750" height_o="604" src_o="http://payload.cargocollective.com/1/1/40912/1808007/ap6b_o.jpg" data-mid="8920435"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/40912/1808007/ap7_750.jpg" width="750" height="604" width_o="750" height_o="604" src_o="http://payload.cargocollective.com/1/1/40912/1808007/ap7_o.jpg" data-mid="8920439"  border="0" align="left"/&#62;


Un viaje comienza cuando sueñas con él

A trip starts when you start dreaming about it. 
Imagine you could win $20,000 dollars to make a trip, any trip, anywhere, with whoever and just the way you want it; by using your MasterCard abroad as much as you can, no matter the amount of your purchases. Now imagine there was an online/mobile application that lets you plan that dream trip with real places and budgets in a fun way, and share your plan with your friends.

Art direction, Interactive, Pitch– 2011

</description>
		
		<excerpt>   Un viaje comienza cuando sueñas con él  A trip starts when you start dreaming about it.  Imagine you could win $20,000 dollars to make a trip, any trip,...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/40912/1808007/prt_1312247413.jpg" />

	</item>
		
		
	<item>
		<title>I heart</title>
				
		<link>http://www.joseguizar.com/I-heart</link>

		<comments>http://www.joseguizar.com/following/joseguizar.com/I-heart</comments>

		<pubDate>Sun, 27 Mar 2011 15:34:57 +0000</pubDate>

		<dc:creator>José Guízar </dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1226642</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/1/40912/1226642/pepa1d.jpg" width="440" height="596" width_o="440" height_o="596" src_o="http://payload.cargocollective.com/1/1/40912/1226642/pepa1d_o.jpg" data-mid="5923283"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/1/40912/1226642/pepa1.jpg" width="440" height="596" width_o="440" height_o="596" src_o="http://payload.cargocollective.com/1/1/40912/1226642/pepa1_o.jpg" data-mid="5923289"  border="0" align="left"/&#62;



I Heart

This is a personal project for all of us who share the feeling. The products were made for a local Designer Day's fair.

2010



</description>
		
		<excerpt>      I Heart  This is a personal project for all of us who share the feeling. The products were made for a local Designer Day's fair.  2010    </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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