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José Guízar 




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José Guízar — Designer @ Google NYC

Designer and Art Director currently at Google in NYC



Concept, branding and packaging for a premium Mexican craft beer.The brand's identity is inspired by the golden era of lucha in the 1950's, when movie heroes were not Superman or the X Men, but El Santo, fighting creepy monsters on a silver '52 Alfa Romeo with surf music in the background.